When we developed a marketing strategy for Zarina, we designed strategic communication calendar for each subbrand. According to it, high time for Zarina Story is the "love period" when mostly men give presents to women. (14th of February and 8th of March) For Valentine's day, the Client organized a collaboration with Irakli Makatzaria and a well-known Balerina Anna.As Irakli was the main star, we built the campaign around his personality. He is famous for being single for a long time and having high principles of relations. That is why we developed the campaign "Story with Irakli Makatzaria".With a slogan: "If you make a present - let it be your heart"
Social media campaign developed the main thought. Campaign attracted numerous buyers to the stores. Women made requests to their men to buy exactly this collection.