I was invited to the project as the Creative Director to guide the creative team in developing and visualizing of the idea for Jameson St Patrick's party. Together we:  ● developed the idea "It's green time. You are allowed to relax and have fun with friends". (The talking hat will be your guide at the party).● scaled the idea for OOH, HoReCa, SMM ● developed customer journey which included pre-event, event and post-event ● created branding, activations, scripts for hosts, non-standard activities, gifts, games, and social media tactics
(the visuals are collages from pictures, taken from the internet, in order to demonstrate the concept for the client)