As the agency's Associate Creative Director, together with my team, I developed creative concepts for a light alcohol brand, which targets female audience of 26-35 y.o.  ● created the platform, based on the insights of female friendship and having fun together ● included experiential, digital, and figital solutions within the platfom. 
(the visuals are collages from pictures, taken from the internet, in order to demonstrate the concept for the client)