As the agency's Associate Creative Director, together with my team, I developed the concept, wrote scripts and supervised production for Zlata Praha launch. Year 2014. Challenge: Zlata Praha is produced in Ukraine, by a Czech recipe with a strategy to be positioned as a true Zcech Beer. The competition was extremely severe, as there were several beers on the market, led by a legendary one, produced in the Czech Republic.
Solution: We developed a concept, which recreated the spirit of Czech storytelling, as Ukrainians see it. We created a hero and stories that would make people engage in a truly Czech story.
Result: the results were overwhelming. Zlata Praha became one of the leaders of the market, with an impressively high image index of "True Czech Beer"