As the agency's Associate Creative Director, together with my team, I developed the concept, wrote scripts and supervised production for Zlata Praha launch. Year 2014. Challenge: Zlata Praha is produced in Ukraine, by a Czech recipe with a strategy to be positioned as a true Zcech Beer. The competition was extremely severe, as there were several beers on the market, led by a legendary one, produced in the Czech Republic.
Solution: We developed a concept, which recreated the spirit of Czech storytelling, as Ukrainians see it. We created a hero and stories that would make people engage in a truly Czech story.
Result: the results were overwhelming. Zlata Praha became one of the leaders of the market, with an impressively high image index of "True Czech Beer"
As the agency's Associate Creative Director, together with my team, I developed the concept, wrote scripts and supervised production for Zlata Praha launch. Year 2014. Challenge: Zlata Praha is produced in Ukraine, by a Czech recipe with a strategy to be positioned as a true Zcech Beer. The competition was extremely severe, as there were several beers on the market, led by a legendary one, produced in the Czech Republic.
Solution: We developed a concept, which recreated the spirit of Czech storytelling, as Ukrainians see it. We created a hero and stories that would make people engage in a truly Czech story.
Result: the results were overwhelming. Zlata Praha became one of the leaders of the market, with an impressively high image index of "True Czech Beer"