NASHA RIABA
Nasha Riaba is the leading chicken meat producer in Ukraine.
The task was to create quality campaign.
We, together with the client's team. developed campaign, that featured real mothers, who work in Nasha Riaba production.
Slide for more works ->
NASHA RIABA CHICKEN MEAT
BUSINESS KPIs (numbers cannot be shared)The level of sales in Q2'16 grew significantly compared to Q2'15 The share in the total production volume (MS) of chicken meat showed impressive growth in Q2'15 vs Q2'16IMAGE ATTRIBUTES:"The safest chicken" has shown an extremely high rate, compared to that of the audience who did not see TVC.The attribute "High quality of the brand justifies a higher cost compared to other brands", as well as "The safest chicken“ and “Is trustworthy" was higher significantly compared to the audience who did not see TVC.
NASHA RIABA CHICKEN MEAT
Multiple content was created on the basis of the concept.
Interviews with mothers TV sponsorship, "mamacontrol" visits to the factoryPresence in editions for female audience