life:) mobile operator
As agency's Group head, responsible for this client, together with my team I developed and executed Creative platform for the mobile operator.
The platform was used for more than 3 years and took the brand to the top 3 position.
I have created tens of TVCs and multiple 360 campaigns within the platform.
3 Effies were won the year of launch of the platform.
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TRUE ZERO FROM LIFE
Challenge: All the mobile operators actively communicated "0 payments". It was a real battle of Zeroes. We needed the audience to choose our Zero, Zero from life!
Solution: What if, in the world of Communication people have zeroes with different characters, personalities, skills, and habits? Then the zero from life would be the most genuine and kind one.
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MIGRATION OF SMARTPHONES
Challenge: All mobile operators competed for smartphone owners. Penetration of smartphones and mobile internet grew at the fastest pace.
Solution: What if there was a place in the World of Communication, to which all smartphones had a calling? Because the source of the power of "life" is there: it gives your smartphone megabytes, text messages, and other powers that enable it to become a true smartphone, capable of so many things.
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ROAMING
Challenge: We had to deliver the message, that "life" mobile operator is he best to travel with.
Solution: What if, in the World of Communication there was a traveler, that ran out of energy?...
COVERAGE
Challenge: The competitors were growing their covers fast. We needed to communicate to the audience, that life's coverage expands to all parts of Ukraine now.
Solution: What if in the World of Communication, a landing operation took place? What if we can see fantastic brand characters landing everywhere around the country?