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Morshynska Sport Launch
Morshynska is the leading bottled water brand in Ukraine. Morshynska Sport is pure Morshynska in Sport design.
Scope of work
As a creative leader within the agency, my team and I, developed:
- a creative platform, that has lasted for 5 years already - package design - creative concept for the product launch- TVC. Concept, screenplay, production supervision - print campaign - ideas for "pop-up trainings and other experiential activities
Challenge: to position water without any additives as the best water for sport. Solution: We came up with the insight, that in sports one can compromise on anything, but pure water. Morshynska has light composition, which makes it extremely easy to be absorbed by the body, which makes it perfect for sport. Slogan: "Morshynska Sport. The first rule of training"Creative execution: Three Olympic champions prove that they can train anywhere, with or without supplies. But Morshynska Sport should be always with them.
Text: "my rule: 1.5 liters per hour of game"
Text: "My rule: make a brake - make 3 gulps"
New bottle design: We placed the "rules" of the sportsmen on the packaging: how much water they drink during their exercises. Experiential activities: Among offline launch activities, sportsmen organized pop-up training sessions on behalf of the brand, inspiring people to train whenever and wherever they want. Under one condition: never forget to drink Morshynska Sport, - pure high-quality natural water.
The results proved that we managed to create a unique brand of pure natural water, that is perceived by people as water, especially for sports, which is a true communication success.
People choose Morshynska water for sport because it is convenient, and adds a certain emotional benefit to the training: inspires and makes you feel like a true sportsman, who hydrates their body with the best natural water
The bottle: client keeps on developing the concept nowadays, improving the bottle, exploring "The first rule of training" creative territory, developed with me and my team.
Text: "My rule: a gulp before each exercise"