Effie shortlist 2014. 
Despite the revolution and the war, Morshynska successfully fulfilled goals as a result of our communication efforts in 2014. Market share increased by 0.7 percentage points; the number of regular users increased by 0.1 percentage points; the number of consumers who drank Morshynska in the last 30 days exceeded the previous year's result by 1.0 percentage points.