Morshynska is a leading Ukrainian brand for drinking water. We have the pleasure of having worked with various subbrands of Morshynska for many years.
The packaging and print campaign for Morshynska Sport supports the "First rule of training" concept, which manifests the idea, that, while training, you can compromise on anything, but pure natural water.
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This wave of packaging follows the previous ones that featured Olympic champions.
One of the challenges was to come up with a graphical solution, which would be consistent with the existing concept, and at the same time:
- elevate the brand design to a new level for the demanding audience- be effectively appealing regardless of not having celebrities present this time
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Solution: We came up with the idea of combining graphic elements, that create a special environment around the sportsmen, which supports them and at the same time helps and inspires them to move forward.
This elaborates the "First rule of training concept" effectively.
The black, red, and gray palette works for a dynamic and stylish visual concept, which is consistent with the brand style.
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The print campaign supports the concept of packaging, featuring sportsmen, who are metaphorically supported and pushed to move forward by the graphic brand elements.
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The print campaign supports the concept of packaging, featuring sportsmen, who are metaphorically supported and pushed to move forward by the graphic brand elements.
Slide for more images
The print campaign supports the concept of packaging, featuring sportsmen, who are metaphorically supported and pushed to move forward by the graphic
brand elements.
Slide for more images
The print campaign supports the concept of packaging, featuring sportsmen, who are metaphorically supported and pushed to move forward by the graphic
brand elements.
Slide for more images